This may seem a bit obvious, but one important, yet overlooked question in the e-commerce game is..."Are your web users becoming customers?" It is vital to get your products online, market them to the search engines and get people browsing through your online catalog. Equally important is making sure your site is built in such a way that it sells your product or provides a service.

There are a couple of aspects to this. First of all, your web site has to be very easy to use. Users must be able to hit the site and quickly navigate to the product or services they are looking for. Simple things like page layout download speeds and good product information must be considered. Second, your site has to instill confidence and trust in the user. Does it look good and operate smoothly? Does the design give the appearance of a solid, trustworthy company? And of course, you must make sure it is clear that you have a secure server so they will feel nice and comfy entering their credit card number! Third, plain old marketing! The copy in your site, product images, and suggestion of related products: these are all things that contribute to turning a web site user into a web site client.

PS Web Technologies has the ability to help ensure the success of your e-commerce efforts.