When it comes to developing an effective internet presence for your company, there are many pieces to the puzzle. Once the site is designed, the content developed, the site published and promoted, the next step is to find out how well it all works. Web analytics is the quantitative and qualitative process of capturing site activity and presenting it in a fashion that allows for intelligent decision making.

You can probably think of many of the important questions that analytics seeks to address. How many visitors are coming to the site? How long are they staying? Which are the most popular pages? Why are they the most popular? How many are shopping? How much are they spending? How many are abandoning their shopping carts midway through the process? Why are shoppers abandoning your site? And so on.

At PS Web Tech, we bring a full arsenal of tools to the task of capturing and processing traffic and transactional activity on your web site. From basic tried-and-true site stats to qualitative customer surveys, we can arm you with the information that will allow you to know how your site is being used and how you can modify it to better achieve its goals.