web is more than a decade old now, and literally thousands of studies
have demonstrated that, no matter the business, an effective internet
presence leads directly to positive financial benefits. And yet,
many businesses large and small continue to publish web sites
without adequate thought to how well their site communicates,
navigates or supports their brand. On the web, your site is your
company; the visitor may have nothing else to go on.
At PS Web Technologies, we believe the most effective web presences
result from a thorough development process. When we build a site
from the ground up, we employ a process we call Transformative Design.
We abbreviate the Transformative Design process into four steps:
discovery, disruption, illumination and validation.
First, we sit down with the client to discover the client's business
situation, the brand dimensions, the business' vision for its future
and how the web presence fits in. Second, we take what we've learned
and bounce it around with our creatives in the interest of disrupting
conventional wisdom and breaking though to innovative visual and
communication concepts we can put into site comps and architecture.
Our third step is take approved comps and architecture and flesh
them out into the site build, illuminating the ideas that emerged
from the disruption phase. And finally, we test and validate everything
from functional, technical and user experience perspectives before
we publish the new site to the web.
While we enjoy building entire sites from start to finish, not all
clients need or want such a comprehensive effort; for those clients,
PS Web Tech is able to offer its services in design, site architecture,
content development and more. Whether we do it all or one part,
our commitment to our customers remains the same.