 In planning your web presence,
developing a logical, strategically sound site architecture is critical.
Where will you put the contact information? How many clicks do you
want to put visitors through before they find the information they
need? Which pages should be top-level navigation? Where should the
search and opt-in features be?
All these questions and more are critical to usability and to the
ultimate success of your web presence. It’s obviously best
to get the right architecture in place before you build the site,
but even if your site is built and needs a navigational renovation,
sitting down and drawing out the plans is just as important.
Our site engineers bring decades of collective experience to the
critical task of site architecture. They have done it so many times,
they can architect a site in their sleep (and sometimes do). As
part of a full site development or as part of a site update, the
value of a logical plan is critical. Web visitors are notorious
for impatiently abandoning a site that is difficult to navigate.
As with any component of site development, at PS Web Tech we sit
down with our clients and build the architecture together. We may
understand the web, but nobody knows your business like you. The
result is always a better site with more visitors spending more
time browsing. |
