 On the web, you may have
only a minute or two of your customer's time to make the impression
you desire. That is, if you're lucky. The last thing you want
to do to a web visitor is to present him with a poor web experience. One
click and he's gone. The user experience is so important
that many analysts look to the user experience as an overall indicator
of website success..
The term "user experience" refers to a concept that places
the end-user at the focal point of design and development efforts.
It's based on the general concept of user-centered design. The user
experience is primarily made up of a four factors: branding, usability,
functionality and content. Independently, none of these factors
makes for a positive user experience; however, taken together, these
factors constitute the main ingredients for a website's success.
At PS Web Tech, we map the four factors of user experience onto
a quadrant that serves as the building block for the entire site.
Throughout the development process, our information architects work
hand-in-hand with our content development and design teams to ensure
that the sites we build are optimized for user friendliness. The
result is more "stickiness"—visitors will not
only come to your site, they'll stick around longer to read
what you have to communicate. |
